How Do You Get More Referrals from Your Sphere in 2025?

By Tamara Lamore

Tamara Lamore has been an agent since 2002 and is the founder and leader of BKT Northwest, powered by PLACE real estate team, based in Everett, Washington.

Are you looking to make the most out of the upcoming spring market? One of the best strategies you can implement is leveraging your sphere of influence—your friends, family, past clients, and network. Keeping your sphere engaged throughout the year will make a big difference when the market heats up. Today, I’m going to show you how you can maximize your sales by staying connected with the people who already know and trust you.

Why start early? Starting your preparations early is key to having a successful spring market. Many successful agents begin preparing their clients as early as October, setting the stage for a successful season. By reaching out early, you help your clients plan ahead, whether they’re buying or selling, because this gives them the time they need to make informed decisions.

Waiting until spring can leave you scrambling to catch up. By starting conversations now, you can give your clients time to make improvements, strategize on when to list, and set realistic expectations for pricing and offers. This extra planning can result in a smoother transaction and a higher likelihood of closing at the best price.

Data and success stories build trust. Your clients want facts because having a clear idea of what is really going on in the market can make them feel confident in their decisions. Sharing market updates with your clients lets them know exactly what’s happening in their local market. Whether they’re buying or selling, these reports give them the confidence they need to make informed choices.

Aside from sharing numbers, you can also tell them success stories. Share with them about the family who bought their dream home with down payment assistance or the seller who made small upgrades and got thousands more for their home. These stories help humanize the process and show your clients that their goals are achievable. The combination of data and stories builds trust and keeps them coming back to you when they’re ready to make a move.

Stay top of mind with consistent communication. To make sure you’re the agent your clients think of when it’s time to buy or sell, you need to stay in touch regularly. Whether it’s sending out email updates, making a quick phone call, or offering seasonal giveaways, these small gestures help you stay present in their lives.

You don’t have to make every communication about selling a home. It could be something as simple as a reminder about the upcoming spring market or a fun giveaway like a football calendar. Consistency is what counts, and it’s these small efforts that keep you top of mind. When they’re ready to buy or sell, they’ll think of you first.

Life events are opportunities to help. People often need guidance during big life events—whether that’s a wedding, a new job, or a big move. When these moments happen, your sphere will turn to you for advice. Staying connected with your clients ensures that you’re there when they need you most. These life transitions are prime opportunities for you to offer your expertise and help your clients make the right real estate decisions.

Whether it’s helping a newlywed couple find their first home or guiding someone through a move after a job transfer, you’ll be the trusted professional they reach out to during these big changes.

Your sphere is your most valuable asset. By nurturing these relationships and staying consistent, you’ll set yourself up for success by getting tons of opportunities this spring. The more you engage with your sphere now, the better positioned you’ll be to capture business when the market picks up. If you have questions about connecting with your sphere or preparing for the busy season, you can call or text me at (855) 759-3385 or email me at tamara@place.com. I’ll help you make this spring your best season yet.